The 518 is our home.

Derived from the historic 518 area code, established in 1947, our homegrown lifestyle brand is deeply rooted in the heart of this remarkable region. We take immense pride in our history, heritage, and uniqueness which inspire everything we do.

518tive

since 1947

BORN OF THE NORTH

BORN OF THE NORTH

We are born and bred in Upstate New York - comprised of locals who have lived and breathed the very fabric of this place.


We know the best swimming holes, we drive on the "Northway", we ski the icy mountains and we know the best ice cream is found at the gas station.


In everything we create, we strive to capture the essence of Upstate New York's uniqueness. 518tive is more than just a collection of products – it's an invitation to experience the soul-stirring magic that makes this region one-of-a-kind.


OUR MISSION

To celebrate the rich tapestry of Upstate New York's culture, traditions, and natural beauty, and the people who live there.


From the stunning landscapes that stretch from the Adirondack Mountains to the Berkshires, from the Hudson to Lake Champlain, and all along the Northway, 518tive represents the vibrant communities that embody the spirit of resilience and camaraderie of the north. We are the true essence of the 518.


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From Germantown to

Champlain

At 518tive, we aim to capture the essence of Upstate New York and share it with the world. Our passion for this incredible place is reflected in our carefully curated collection of products. Whether you're a lifelong resident, a nostalgic expatriate, or an enthusiastic visitor, we invite you to explore our offerings and rediscover the magic of Upstate New York.

At 518tive, we aim to capture the essence of Upstate New York and share it with the world. Our passion for this incredible place is reflected in our carefully curated collection of products. Whether you're a lifelong resident, a nostalgic expatriate, or an enthusiastic visitor, we invite you to explore our offerings and rediscover the magic of Upstate New York.

518tive

We are the true upstate.

We are...

We are the true upstate.

We are...

BORN OF

THE NORTH

BORN OF

THE NORTH

Brush Stroke Lines